HO/17 tentree

The ask was to create a small holiday collection with their key accounts in mind — their targeted demos are teenagers and young adults. We wanted the product to be timeless and not tied to the season, I put together a graphic direction that had a tone that felt comfortable with the time of year, but could also be worn at anytime. The concept was Swedish Winter Cabin, idea was to explore the intersection of nature and craftsmanship. Using simple forms, analog techniques such as lino cut, watercolours and calligraphy were key elements of the graphic direction.



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