Product Launch Campaign

I helped Banana Backpack define their brand voice and how to translate it into marketing collateral for their crowdfunding campaign. The campaign was 100% funded ahead of schedule.

Banana Backpacks was launching a new product called Kiri. This product is designed as a modular kit that can keep up with any adventure, naturally there were many product stories to tell. I worked with executive leadership to define what these stories were and how we were going to tell them. I had to ensure that the brand voice was consistent across all media each of these narratives.

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