Digital Marketing Strategy + Assets

Zapped Outfitters brought me to develop, manage and create assets for their digital marketing needs.

Zapped Outfitters is growing children's outerwear brand that integrates reflective technology into all of their products. They brought me on to develop a digital marketing strategy, develop and manage SEM and paid social campaigns to drive traffic to their website and create brand awareness. I developed a strategy that focused on telling product stories to their core audiences. I did this through developing creative assets that told these product stories through captivating visual assets and product focused copy

Outcomes

Reduced their bounce rate from 88% to 21%

Increase average session duration from 20 seconds to 2.5 minutes.

Increase average pages/session to 3.43, up from 1.

Mobile Banner Ad

Half Page

Leaderboard

Facebook newsfeed

Facebook newsfeed

Instagram feed

Other projects: