Spoke & Pedal

Spoke & Pedal is a children's brand that sells balance bikes, pedal bikes, and scooters. They were ready to go-to-market and needed the right assets to build their wholesale and e-commerce channels.

I wore multiple hats for this project, leveraging the full scope of
my skill set to conceive and bring this project to life. I acted as the
Art Director, Photographer and Designer. These roles included producing and shooting all product photography, re-designing the brand mark, and coming up with the art direction and design of the catalog.